Aryan Khan's newly launched luxury streetwear brand, D'yavol X, became the talking point for being exorbitantly expensive. Jackets were sold at Rs. 2 lacs whereas T-shirts also burnt a hole in the pocket. Now, during the latest Ask SRK session on Twitter, a fan asked Shah Rukh Khan to request Aryan and the team at D'yavol X to reduce the prices.
In a tweet, the person said, "Ye dyavol x ke jacket thoda sa 1000- 2000 wale bhi bana do.... Wo wale khareedne me to ghar chala jayega." In response to the request, Shah Rukh wrote, "Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe….kuch karta hoon..!!"
— Shah Rukh Khan (@iamsrk) May 6, 2023
The first batch of the collection was sold out within hours despite being expensive.