From Eighty-Two East by Deepika Padukone to Kay Beauty by Katrina Kaif - 5 Bollywood celebs who turned entrepreneurs by venturing into the beauty segment


The Beauty industry is one that never fails to impress. From new brands to innovative launched products, the industry always has something new to offer.

Indian celebrities are delving into the beauty industry to launch their own hair, beauty, and wellness brand. From Deepika Padukone’s Eighty-two East to Anusha Dandekar’s Brown Skin beauty, there are 5 celebrities who have ventured into the wellness and beauty industry. Let’s have a look:

Deepika Padukone – Eighty-two East


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Recommended Read: After much anticipation, Deepika Padukone launches her skincare brand 82°E where ‘east-meets-west’

Bollywood megastar Deepika Padukone launched her own beauty and self-care brand, 82 E or Eight two East recently. Deepika Padukone wants to build up a brand with trust and consistency and the products that her brand has launched are carefully crafted and clinically tested for everyday skin rituals.

Priyanka Chopra – Anomaly

Bollywood actor and Global icon, Priyanka Chopra Jonas’s hair care brand Anomaly was launched in the US 2 years ago during the pandemic. She recently launched it in India partnering with Nykaa. Priyanka wants to revolutionize the hair care industry by making it gender-neutral, conscious, and eco-friendly. She spreads awareness of haircare through her brand and shows emphasis on how important it is to take care of the scalp and use products that don’t harm our hair. Anomaly haircare is sustainable and environment-conscious with the packaging done using plastic trash.

Katrina Kaif – Kay beauty

Bollywood actress Katrina Kaif’s Kay beauty was launched in 2019. For Katrina, Makeup has been a huge part of her journey and so does the brand have a special place in her heart. She was always passionate about beauty and wanted to create something with her knowledge and interest in makeup. The actor introduced a vegan, cruelty-free makeup brand, which caters to people representing different skin types and tones.

Anusha Dandekar – Brown Skin Beauty

Anusha Dandekar, Celebrity and Co-founder of Brown skin beauty empowers women to be confident in their natural selves. The brand talks about why it is important to change the beauty narrative around brown skin. The tagline ‘Whatever your brown, it’s beautiful, burns all the beauty myths around. The actor wanted to create a brand that would proudly change the way we look at ourselves and especially as Indians, where brown skin isn't actually looked upon as beautiful, Anusha tries to change this thought with her brand.

Masaba Gupta – Love Child

Indian designer Masaba Gupta launched her beauty brand Love child in August this year. A mix of beauty, wellness, and skincare products, the brand offers a variety of genderless line of makeup and skincare that goes beyond the bounds of perfect skin tones and textures