Homegrown brands to the rescue : Fashion labels pledge contribution for COVID relief

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The year 2020 and 2021 has been extremely rough for the world, with the pandemic sweeping through, causing devastation wherever it goes. And with the second wave raiding through India, the supplies are falling low and people suffering in the millions.

In dire times like this, many Indian and international fashion and jewelry brands have pledged to contribute to the COVID-19 relief funds, with home brands like Verandah, Misho Designs, Megha Bansal, and The Leather Garden pledging to donate 100% of theirs to various organizations like Hemkunt Foundation, Mission Oxygen India, Khaana Chahiye, etc. Studio Love Letter pledged 50% of its sales to Hemkunt foundation.

The brands supporting India in these dark times include:

Verandah

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Verandah (@studioverandah)

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Radhika Agrawal

Mistry

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by M I S T R Y (@shopmistry)

The Jodi Life

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JODI (@thejodilife)

Megha Bansal

Nor Black Nor White

Misho

Studio Metallurgy

Simran Chhabra Jewels

Tanzire

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Tanzire (@tanzire.co)

Eterno

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ETERNO (@eternoindia)

Aroop Sustainable Clothing

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@aroopshop.in)

Sublime Life

 

(Source - Instagram)

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